Category: User Experience Design
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User vs. You
There’s a huge debate going on in the UX community about the use of the word “user”. Some argue that the word demeans the people we are trying to help, that it distances us from them, and that it makes us unable to truly empathize with their wants and needs. Words like “people” and “humans”…
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Would Starbucks tell Dunkin’?
We recently stopped for coffee at an urban intersection where a Starbucks and a Dunkin’ Donuts sat on opposite corners, facing off in a classic retail rivalry like Macy’s & Gimbels. Deciding to avoid Starbuckian yuppiness (okay, we drink there all the time), we walked into the Dunkin’ Donuts. But something seemed wrong… the DD…
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BIKEZ MY RIDIN / TRAIL RAIL UR ON I’M
Quick, what does this sign on the bike trail say? If you’re like me, you will probably initially read it as saying “XING ROAD”. Then, maybe after a fraction of a second, your brain kicked in and told you that maybe you should reverse the order. You do this mental correction because you’ve probably grown…
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My First Podcast
A few months ago during an intermission at the 2007 IA Summit, Christina Wodtke and Bill Wetherell accosted me in the hallway of the Las Vegas Flamingo hotel. The next thing I knew, Christina was interviewing me for a new series of Boxes and Arrows podcasts. The 16-minute interview has just been published, and I’ve…
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Simple is Best
“Simple is Best” is the motto of Jinbei Yamada, founder of Japanese bicycle maker Arrow Bicycles. I love this motto for its elegant phrasing, completely devoid of pretention and utterly consistent with its own meaning. There is no false dichotomy of “form versus function” to drive a pointless wedge between functional and decorative simplicity and…
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Muddling Through eBay
The online auction site eBay recently redesigned their site, and (as it usually has in the past) the new design is being subjected to some pretty harsh critique. When critics bash eBay’s design, they usually focus on the site’s general visual design, or on the information design of individual pages. Even I have in the…
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The Don’t Stop Believin’ Game / Bristles on the Long Tail
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At least Tony didn’t pick Heart’s “Magic Man”! Almost every Friday near the end of the day, someone at Behavior will start playing loud music to help remind everyone to stop working soon — the musical equivalent of the whistle that tells Fred Flintstone that it’s quittin’ time. This Friday, my partner Jeff blasted “Don’t…