Christopher Fahey – Page 7 – graphpaper.com (under repair)

Don’t Design the Box

Sep 14, 2008

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in Branding and Marketing, Design, Interface Design, Social Interaction, User Experience Design, Web

What happens when Microsoft’s marketers design the iPod’s box. How, if given a chance, might this thinking have shaped the product itself? There’s a classic [1] product design exercise called “Design the Box” in which a product’s packaging is conceptualized first, before the product itself is designed. The idea is to view the product from…

I’m Delighted to Tweet You!

Sep 7, 2008

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Christopher Fahey

in Personal, Social Interaction, Technology, The Future, User Experience Design, Web

There are about a dozen people I follow on Twitter whom I’ve never actually met (or whom I’ve met only briefly) but who after months of exchanging tweets I can honestly call good friends. In other words, we have formed our friendships completely on Twitter, from scratch. This is probably happening to a lot of…

Exploring the Alternate Twitterverse

Sep 4, 2008

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Christopher Fahey

in Art, Branding and Marketing, Gaming, Personal, Reviews, Social Interaction, Storytelling, Technology, The Future, TV & Movies, User Experience Design, Web

Using some clever detective work (about which I will say little except that Google was really all I needed), I think I’ve uncovered the master plan behind the Mad Men Alternate Twitterverse that I’ve been enjoying lately. I could be wrong, but here’s my theory of how this all works: First, there are a large…

Mad Men’s “Alternate Twitterverse”

Sep 3, 2008

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Christopher Fahey

in Art, Branding and Marketing, Business, Gaming, History, NYC, Personal, Reviews, Storytelling, Technology, TV & Movies, User Experience Design, Web

I just found out that @benjamin_spock is following me on Twitter. I’m getting the feeling that I’m being sucked in to an Alternate Twitterverse generated by Mad Men. About two dozen new Twitterers have followed me over the last couple of weeks, and the majority of them have been characters from Mad Men. At first…

The Wisdom of Don Draper, Part 2: It’s Toasted!

Sep 1, 2008

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Christopher Fahey

in Art, Behavior, Branding and Marketing, Business, History, Personal, Reviews, TV & Movies, User Experience Design, Work

As promised, I’m going to begin featuring some of my favorite Mad Men scenes in which Don Draper practices exquisite creative communication. Today’s episode: Lucky Strike. One of the most thrilling parts of my job is pitching our creative ideas to clients, whether it’s when we’re trying to win new business or during the actual…

Obama Futurama

Aug 29, 2008

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Christopher Fahey

in Business, History, Information Architecture, Interface Design, Personal, Politics, Reviews, Social Interaction, Technology, The Future, TV & Movies, User Experience Design, Web

Barack Obama’s speech was tremendous. He was strong, forceful, and honest while fighting tooth and nail for most of the fundamentally liberal ideals that I share — arguing them openly instead of filtering or even hiding them as most liberal Democratic candidates have in the past. And in the several places where he strayed from…

The Wisdom of Don Draper

Aug 25, 2008

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Christopher Fahey

in Art, Branding and Marketing, Business, History, Personal, Reviews, Social Interaction, Storytelling, TV & Movies, User Experience Design, Web

Upon a friend’s recommendation, a couple of weeks ago I started following don_draper on Twitter. More precisely, I’m following whoever is Twittering and playing the role of Don Draper, the main character and fictional creative director of a 1960’s Madison Avenue advertising agency on AMC’s critically-acclaimed series Mad Men, now in its second season. What’s…

UX of a Salesman

Aug 7, 2008

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Christopher Fahey

in Branding and Marketing, Business, Design, Information Architecture, Interface Design, Technology, User Experience Design

Running shoes must be usable, but it’s their seductive design that really sells the product. I’ll be delivering a new presentation concept about “merchandising” at the O’Reilly Web 2.0 Expo in New York this September 18th (and again two weeks later in Amsterdam at Euro IA). Not about merchandising as in the design of retail…

The Scrolling Experience and “The Fold”

Jul 29, 2008

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Christopher Fahey

in Branding and Marketing, Design, Information Design, Interface Design, NYC, Politics, User Experience Design, Web

Newstand by Berenice Abbott, 1935 In print design, the expression “above the fold” dates from an era where broadsheet newspapers were folded in half and piled up in stacks in front of newsstands, showing only the upper-half of the front page to potential customers. If an article or a picture did not appear “above the…

iPhone Apps I Want

Jul 28, 2008

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Christopher Fahey

in Design, Information Architecture, Information Design, Interface Design, Reviews, Technology, User Experience Design, Web

I am thoroughly enjoying the debut crop of iPhone Apps — a welcome improvement over the (mostly) second-rate half-baked apps available in the Jailbreak era. Here are a few imaginary apps and functions I wish I could be using right now. 1. Batch Sync Most New Yorkers with iPhones will recognize this scenario: You get…

Author: Christopher Fahey