Category Archive: The Future

The Don’t Stop Believin’ Game / Bristles on the Long Tail

June 17th, 2007

tony_soprano_jukebox.jpgAt least Tony didn’t pick Heart’s “Magic Man”!

Almost every Friday near the end of the day, someone at Behavior will start playing loud music to help remind everyone to stop working soon — the musical equivalent of the whistle that tells Fred Flintstone that it’s quittin’ time.

This Friday, my partner Jeff blasted “Don’t Stop Believin’” across the office. This song has been in my head all week, a textbook case of earworm. And apparently I’m not the only one: The song is currently the iTunes Music Store’s #17 most downloaded track. Of course, this is because the song was the soundtrack to the final moments of last week’s Sopranos series finale.

As we listened to the song around the office, it quickly turned into a kind of game: Every time Steve Perry got through belting out the first two words of the chorus Don’t stop…, everyone in the office anxiously expected Jeff to mute the song right on cue: Dont stop…

Listen to the song right now. I’ll bet you’re tempted to hit that pause button somewhere around 3:39. Go ahead. Try it.

I wonder how many thousands of people played this game this week, cutting off the audio on cue? How long will it take for us to be able to hear the song at all without thinking of Tony, Carmela, AJ, and Meadow in the diner? And how long will it take for us to be able to hear the chorus without imagining it suddenly ending in silence?

Dont Stop Believin’ points to an emerging trend of the Long Tail, where songs and other “products” lingering in the skinny part of the tail can, in literally an instant, find themselves resurrected after a single memorable and compelling intersection with something farther up on the thicker end of the tail. The Long Tail is not a one-way operation — anything in the tail’s long reach can quickly move up close to the root given new exposure and raised consciousness. In the case of this Journey masterpiece, perhaps the sudden rise will prove fleeting, but maybe the sudden injection of relevance and awareness will give the song a permanent boost. I think it has for me.

Klutzes and Touch Screens

June 6th, 2007

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The HTC Touch (ht Dave Malouf) is a new touch-screen mobile phone with an iPhone-like seductive user interface, replete with the same kind of stunning UI bells and whistles — animations, rotations, sliding, flinging, and bouncing — that we are all eagerly awaiting in the Apple iPhone. A recent review in MEX magazine, however, isn’t very impressed.

HTC’s pitching of the product was very clear. TouchFlo, the ‘completely new’ interaction method used by the handset, was explicitly identified as its unique selling point. And therein lies the problem - TouchFlo is an extremely poor experience.

The reviewer dwells extensively on the fact that much of the interface relies on this “TouchFlo” feature, which seems to be the touchscreen finger-based analogue to traditional desktop mouse-based clicking and dragging. He implies that the technology itself is flawed, insofar as the screen wasn’t detecting and interpreting his finger movements properly (suggesting that this is really a hardware problem or a programming problem more than a UI design problem).

As a 5-year-long user of a full-screen PocketPC touch screen phone, I suspect the reviewer’s implication is incorrect: While I have plenty of problems with the usability of my touchscreen phone, I’ve never had the screen misread my touches and gestures (except in cases where I’ve used my fingertip to press a 4mm x 4mm button, but that’s another type of problem entirely).

Perhaps the tester himself is something of a klutz and just didn’t quite get the hang of how to move their fingers across the HTC Touch’s screen correctly (maybe they also type slowly, have bad handwriting, and can’t use chopsticks!).

I know, I know, I’m blaming the user, right? Well, my point is that perhaps any UI that involves even the most minimally intricate fingerwork will confound a significant number of normal users. What if the particular type of manual dexterity required for devices with such fancy interaction design is beyond the ability for, say, a third of all humans?

If this is the case, then the Apple iPhone’s similarly dynamic user interface might be a big problem for a lot of people, too, since the fantastic interactions we’ve seen in preview videos might prove to be as physically impossible to many people as juggling or playing the guitar.

I’m very interested in seeing how this pans out. As usual, rumor is that Apple didn’t do any usability tests on the iPhone. I suspect those rumors are merely Apple propaganda. We shall see.

Creative Creationists

June 3rd, 2007

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I’ve always wanted to believe that rational scientific thought and creative/artistic thinking are not just incompatible, but that they are in fact closely linked. Both in my personal art projects and in my professional work as an interaction designer, artistry and science have always gone hand in hand. My peers and friends generally share this view, too, with most of the people I know having a nearly-equal level of interest in and understanding of both the sciences and the arts.

As a result of my prejudice, I typically think of designers and artists as people who are also deeply interested in science and technology. And I generally assume that artists and designers are naturally resistant to irrational or faith-based thinking.

So in reading about the recently-opened Creation Museum in Petersburg, Kentucky — where visitors are shown absurd dioramas illustrating dinosaurs living side-by-side with humans in the Garden of Eden 6,000 years ago — I was struck by the New York Times’ gallery of photographs of the people who actually built the exhibits.

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Cast your eyes over to the right and you will see earnest young women and men who appear to be painting, sculpting, and architecting scientific displays. They look like the kinds of researchers you might see working on a university-sponsored archaeological dig, or like paleontologists assembling fossils in a Natural History museum exhibit. They look like smart and talented people. Which they almost certainly are when it comes to their artistic skills.

There’s just one problem: They are all idiot creationists.

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It’s painful to be reminded in such a stark way that designers and artists — and creative people in general — have long been perceived by the general public as irrational fuzzy-thinkers with a deep-rooted hostility towards science and technology. This is, in fact, the dominant stereotype, and it sucks to be reminded how much the stereotype is rooted in truth. Much like the stereotypical hippies protesting modernity by sculpting and painting at a 1960’s artist colony, these fresh-faced young creationist artisans combine genuine artistic talent with a profound level of ignorance or even hostility when it comes to science.

My last post discussed the intersection of fascism and artistic skill. While I am not equating Christian fundamentalism with fascism, they do share a devotion to irrational cultish thinking even as they attract creative talent to their ranks. The paradox is similar — how is it that artistic talent can co-exist with such irrational thinking?

Creativity is for Dummies

Futurist thinker Stewart Brand, founder of the Whole Earth Catalog and author of the excellent book “How Buildings Learn” has for many years been collaborating with Danny Hillis on a project called The Clock of the Long Now, which is described as “a monument scale, multi-millennial, all mechanical clock as an icon to long term thinking”. When I had a chance to ask Brand if he thought that the clock was “art”, he emphatically denied it, expressing a palpable disgust for the very idea. I got the feeling that, to Brand, the term “art” degraded his project by equating it with what many perceive to be emotional/spiritual/expressive/touchy-feely things like sculpture, drawing, and painting. He sees himself as a rationalist, opposed to artsy-fartsy thinking.

I was disappointed that Brand would think this way. To me it’s just as bad when artists disavow the sciences as it is when scientific thinkers disavow the arts. To my thinking, Brand is an artist to the bone and I wish he would admit it instead of dumbly reinforcing the artificial wall between art and science.

There is a divide in this world, but it is between irrational and rational thinking, not between art and science.

Commercial Creativity

Interestingly, conservatives who work in creative fields or who have an interest in the arts have long resented this stereotype. I’ve personally known Christian fundamentalist commercial artists who felt completely alienated from their professional peers because of their beliefs. Religious conservatives resent Hollywood for its pervasive secular and atheist thought, and they have in recent years been producing show-business multimedia productions that rival Hollywood’s in size, artistry, and technical skill (see Alexandra Pelosi’s HBO documentary Friends of God for an overview of the evangelical entertainment industry. Here’s a nice YouTube clip about Creationism from the movie).

The artisans working at the Creation Museum are, in fact, not on loan from the Museum of Natural History or from the National Geographic Society at all. No, the Creation Museum’s exhibit director used to work at Universal Studios creating replicas of the fictional worlds in the movies.

So maybe I shouldn’t be so harsh on these nice young people. Maybe they’re not dumb, but merely mercenary. Perhaps, to these craftspeople, the Creationist Museum is simply another kind of science fiction movie set. Another day, another fantasy to depict.

Interaction Design Style (My IA Summit 2007 Presentation)

April 1st, 2007

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It’s been a little less than a week since my IA Summit presentation. To my great surprise, it went really well. I mean really well. In the next day or so I will be posting a summary of my experiences preparing and discussing my topic, which was, in a word, style.

Many people came to me after my presentation asking me not only to post the slides themselves, but also to post the reading list since I did discuss a lot of books and sites that deeply influenced my thinking. So here’s all the stuff:

Slideshow

Reading List

These readings are in roughly the same pedagogical sequence that the concepts appeared in my presentation. Note that not all of these were actually cited in the talk, but I did have all of them either at hand or in mind as I wrote.

MORE…

Talking to Myself with SimulScribe

March 4th, 2007

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Illustration from a 1940’s Bell Labs project investigating human speech synthesis and recognition

I recently signed up for SimulScribe, a new service which replaces your existing voicemail system with one that:

  1. Transcribes the voice message into text (using a speech-to-text (STT) engine)…
  2. wraps the voicemail message into a WAV file…
  3. and then emails the raw text and the WAV file (as an attachment) to your email address.

Setting up SimulScribe couldn’t be easier: The free trial doesn’t even require a credit card to start using right away, and they provide you with explicit and shockingly simple instructions for configuring your voicemail for your particular carrier. You can be set up with the SimulScribe service in literally under 3 minutes.

After setting it up (and this may come has a shock to those of you who still think STT is not ready for prime time), the system has performed almost flawlessly.

Below I’ll present some example transcriptions, followed by some ideas on how this technology might be extended in the future. MORE…

Aura of Inevitability (or: When a Technology’s Time has Come)

February 23rd, 2007

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New technology products often take us by surprise. In 1992, for example, we couldn’t possibly have dreamed of how the Internet would transform the world by 1997, only 5 years later. The best innovations are things “you never knew you wanted but cannot live without” kind, inventions that come out of nowhere. YouTube, for example. Or TiVo.

But certain other technology products are so obvious that when they finally emerge many people shrug and wonder “what took it so long?” We knew they were coming, but year after year they never actually materialized.

When they do materialize, we are overjoyed. After years of waiting, for example, we are finally getting MP3 players into cel phones.We are using wireless networks and bluetooth more and more, but we knew we wanted this stuff years ago. The technology consumer will often heap glowing praise on these kinds of new technologies as they emerge, calling them innovative and groundbreaking, when in fact the functionality of the products is merely filling a hole that everyone knew was there.

The Apple iPhone is a perfect example: while the UI is indeed remarkable, almost nothing about it is technologically innovative or new. If you asked me (or just about any of my friends) to describe the perfect cel phone feature set, it would look a lot like an iPhone. In fact, as the owner of a Windows PocketPC phone for nearly 5 years, nothing about the iPhone’s tech specs surprised me. The UI, again, is great and very innovative, but the hardware itself and the basic concept of the device is wholly old news. MORE…

HR Block’s Software Strategy: “You got people”

January 22nd, 2007

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Soylent Green?

The new formula for software success? People. H&R Block’s new slogan, “You got people”, coincides with their apparent transformation into a hybrid of their old business as a tax preparation service company and their new business as a tax preparation software company. They’re positioning themselves within the software market as a different kind of software maker: they don’t just offer programs like their flagship TaxCut package — their software is backed up by people whom you can actually talk to when you need more help filing your taxes.

Of course plenty of big companies offer great person-to-person customer service, but this H&R Block example strikes me as the first time a shrinkwrapped software product has been explicitly connected with flesh-and-blood people as part of a holistic service offering — or at least as part of a marketing slogan!

We are slowly seeing this with other people-centric technological services. Social networks and other user-generated content services like YouTube are one thing, but we’re also seeing technology companies themselves offering people to their customers, from Google’s experimental (and apparently now defunct) Answers service to 37signals‘ unusually direct dialogues with their customers via their blog and product support boards.

This model has long existed for enterprise software, where for many of the big vendors consulting is as big a revenue generator as licensing fees. And it has existed forever in the shareware and independent or small software developer scene, where the customer-to-employee (or -developer) ratio is small enough that the developer often has both the time and the inclination to provide support. But are we seeing the emergence of the hybrid software/service model for mainstream consumer and small-business software and web services? Could be interesting.