OMMA Nom Nom Nom

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I am going to be speaking today, June 17th, at the OMMA Publish conference here in New York City, on a panel entitled “Optimizing for Performance: Adding Value to Your Site”. OMMA is focused on online media marketing and advertising, publishing several trade magazines and sponsoring several conferences each year in these areas. My panel … Continue reading OMMA Nom Nom Nom

Spring Ahead

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Two months ago, I tweeted the following cry for help: Over the last several months I have made some tough choices about what to devote my time to. And “blogging”, unfortunately, didn’t make the cut. In short, I have been extremely busy doing things other than blogging. In the next week or two I will … Continue reading Spring Ahead

Design Rules to Live By

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On the IxDA list this week, Lisa deBettencourt asks: What are your fundamental tenets of design; those little bulleted phrases on the Design Vision slide of your Powerpoint, the signatures on your email footer, the philosophies you work by as you design? A simple but interesting question. You can see all the answers here, but … Continue reading Design Rules to Live By

Georges Seurat Dot Com

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It’s hard to understate the pride I felt on behalf of my colleagues at Behavior when I read these words in Friday’s New York Times: “The Museum of Modern Art’s elegantly plain exhibition of Georges Seurat’s drawings begins with an unexpectedly extraordinary moment of computerized art viewing. Seurat’s four surviving notebooks have been converted to electronic versions that — with a touch of a finger — visitors can flip through, page by digital page, from cover to dog-eared cover.”

What I Learned in Art School (Is it Design Thinking?)

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Like a fish who doesn’t know that he is wet, I have no idea what it is like to not be a design thinker. And I suppose that, conversely, a lot of people who talk about design thinking have no idea what designers are actually taught. Are we really taught different skills than our MBA counterparts? Is there really something unique about what designers are taught, about how we think? To answer that question, I thought I’d talk about what I learned in art school.

Idiocracy is Reality

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In the future of the movie Idiocracy, Carl’s Jr.’s slogan becomes “Fuck You, I’m Eating”… which isn’t really a stretch from the attitude expressed in their current ad campaign. In fact, a lot of marketing today deliberately insults and degrades the consumer. Why?