Aura of Inevitability (or: When a Technology’s Time has Come)
February 23rd, 2007

New technology products often take us by surprise. In 1992, for example, we couldn’t possibly have dreamed of how the Internet would transform the world by 1997, only 5 years later. The best innovations are things “you never knew you wanted but cannot live without” kind, inventions that come out of nowhere. YouTube, for example. Or TiVo.
But certain other technology products are so obvious that when they finally emerge many people shrug and wonder “what took it so long?” We knew they were coming, but year after year they never actually materialized.
When they do materialize, we are overjoyed. After years of waiting, for example, we are finally getting MP3 players into cel phones.We are using wireless networks and bluetooth more and more, but we knew we wanted this stuff years ago. The technology consumer will often heap glowing praise on these kinds of new technologies as they emerge, calling them innovative and groundbreaking, when in fact the functionality of the products is merely filling a hole that everyone knew was there.
The Apple iPhone is a perfect example: while the UI is indeed remarkable, almost nothing about it is technologically innovative or new. If you asked me (or just about any of my friends) to describe the perfect cel phone feature set, it would look a lot like an iPhone. In fact, as the owner of a Windows PocketPC phone for nearly 5 years, nothing about the iPhone’s tech specs surprised me. The UI, again, is great and very innovative, but the hardware itself and the basic concept of the device is wholly old news. MORE…


