Category Archive: Business

The Un-Remote

June 22nd, 2010

One of the iPad apps that most people think is inevitable is some kind of remote control for home entertainment systems, but I think the conventional wisdom on this isn’t thinking big enough because we just can’t shake the idea of a “remote controller”.

The basic idea is that you’d throw away all your remote controls and have the most fabulous remote control of all time, with the ability to manipulate multiple hardware devices and systems, of all kinds and from different manufacturers, even some devices that enable viewing internet videos such as from YouTube or Netflix, all using a single awesome iPad graphical UI. You could preview what’s on other channels while watching a show on the big screen, scroll through TV schedules on the little screen without changing what’s on the big one, finger-tap on show titles to add them to your DVR queue, etc.

To do all this, there would need to be some additional device to translate the iPad’s output — which is basically WiFi — to what most set-top devices need for input — infrared light (IR). This “Universal Remote” iPad app would also need to be programmed to know the IR codes for most set-top devices, just like thousands of other so-called “universal remotes” do.

Here’s what this system might look like:

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Of course, some more visionary people predict the death of these multiple devices and envision them all being replaced with a single multi-purpose device for streaming video from the internet, recording cable programming, playing discs, browsing a personal media collection, and more. Devices like Apple TV and Boxee. In fact, many Apple observers already suspect that the iPad will become the killer remote control for the next version of Apple TV.

This is obviously a much simpler configuration, and looks something like this:

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But what if we take this just one step further, and take the expensive devices out of the loop completely? Imagine a system like this:

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The iPad uses WiFi to pull content off the Internet (or from its own library), and then uses WiFi to push video to the big ass display, possibly with the help of a cheap WiFi video “receiver” unit (which, come to think of it would be trivial to build directly into monitors).

In this model, the iPad itself replaces all of the set-top devices. While the iPad cannot play Blu-ray disks, it can certainly do everything else in this list. Why should Apple bother making another version of Apple TV when they could build all of the functionality of Apple TV into the iPad itself? All the storage, all the video, audio, and picture playback, all the online video browsing, all of it built into the iPad.

All the games, too. So long Xbox, Playstation, and Wii.

In this model, your “home entertainment center” is all contained in software. The only hardware you need is that big screen. Or select from multiple screens around the house, using only software to determine which screen you want to “project” on to.

Obviously there are technology constraints here, but they are all the usual constraints that inevitably fall aside faster than we generally imagine: network speed, processing power, and memory. HD digital video is a lot of bits to go over a wireless connection. But if you imagine all of these technologies being even only a little better than they are now, we’re basically there.

For Sale: Fitbit. Like New.

March 7th, 2010

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After waiting six months on a pre-order waiting list, I finally got my Fitbit two months ago. I was really looking forward to it — as a big fan of the Nike+ running tracking system, I was excited about Fitbit’s promise to not only track my running and walking, but to track my sleep patterns as well. And the design was extremely seductive — small in size, elegantly combining form and function (it doesn’t have a clip, it is a clip), and with a magical blue led screen that is invisible when the device is off. How could I resist?

And I was right: I love the Fitbit!

But I don’t want to use it any more. How is that possible?

First, though, you may be asking “What is Fitbit?” Fitbit is a personal health tracking system consisting of a small electronic device that you clip to your body to track your movements and a web site that uses the data from those movements to give you detailed reports and analysis of your fitness and health. The Fitbit device contains an accelerometer to detect anything from a single running stride to tossing and turning in your sleep, and it wirelessly syncs to your computer via a small radio transmitter. The Fitbit has a small digital display indicating the number of steps you’ve taken, how far you’ve walked or run, and how many calories you’ve burned. MORE…

Please vote for my SXSW panels!

August 22nd, 2009

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I’ve submitted two talks for the 2010 SXSW Interactive conference. As you might know, SXSW’s selection process includes a period of public review to gauge general interest in the panels submitted (they call them “panels” even though many of the submissions, including my own, are single-speaker sessions).

I would be deeply grateful if you, gentle Graphpaper reader, would put in a vote for my sessions. If you want to comment on my ideas — and I’d love it if you would — please do so at the SXSW site. (You have to register to vote, but it’s an easy and painless sign up.)

Here are my proposals (click the title to see the voting page):

  • The Human Interface (or: Products are People, Too!)
    More and more, users are interacting with web sites and software on a conversational, physical, psychological, and emotional level — just like we’ve always interacted with other people. UX designers, then, must stop thinking about interfaces as dumb control panels and begin using technology to envision interfaces (literally!) as human beings.
    .
  • Re-Invent the Wheel!: Redesigning your Design Process
    It’s the start of a new project. You’ve got requirements, guidelines, data, research. Now what? Like an artist staring at a blank canvas, designers of interactive products often don’t know where to start. Instead of following a rigid methodology or waiting for the perfect idea to appear out of the blue, designers must invent new tools and tricks to foster real UX innovation.

I’m particularly excited about the first one, as it ties together so much of what I love and/or things I know a lot about: interaction design, science fiction, culture and literature in design, artificial intelligence, human behavior and emotional design. It’s kind of like “The Graphpaper.com Experience, Live!”

Sharing the love

There are a few other talks I think you ought to consider voting for, as well, from people I like and think people should be listening to: MORE…

Web 2.0 Incomplete

March 25th, 2009

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Two weeks ago, BusinessWeek’s next Design and Innovation blog asked for my thoughts on this month’s Facebook home page redesign, as a kind of follow-up to my thoughts in those same virtual pages a year ago.

I was asked to opine on the new design without having viewed the actual live site, which was launching the following week. This seemed reasonable to me at the time given that the site’s new features were announced, illustrated, and widely-known ahead of time (via a very comprehensive home page preview announcement) to anyone who was paying attention to that kind of thing.

I was really excited about the real-time feed user experience described in the home page preview. My exact words:

The new FB real-time home page is pretty cool, actually… it’s crossing the line between the old-fashioned page-based web and the live experience of television and broadcast media. In this case, it’s broadcasting from friends to friends — which it always was, of course, but now it’s more visceral and more real. I think people will love it. They’ll be glued to their screens, and will want to add more friends and applications just to increase the flow of content on their home page.

This is “Web 2.0 Complete”: When web people use the term “Web 2.0″, they mean two different things. First, they mean the social web, where *people* make (and are) the content. Second, they mean the pageless web, where web sites react dynamically and fluidly, without page reloads and refreshes. The new Facebook design combines both of these.

I thought it was kind of clever, if a little corny, of me to note that the new Facebook home page was simply conforming to some kind of basic “Web 2.0″ bandwagon orthodoxy, bringing the two flavors of Web 2.0 niftyness into one delicious treat.

But a week later when the new home page actually began to roll out and replace millions of Facebook users’ old home pages, the backlash was immediate and seething and nearly unanimous (a Facebook poll found 94% of users didn’t like the new design). Oh man was I embarrassed! To have praised a user experience so breathlessly only to have my opinion immediately contradicted by the public’s rabid scorn!

Turns out, however, that users were complaining about the new page’s lack of real-time status updates from your friends. And yet Facebook had already clearly and prominently promised that feature as part of the redesign. In fact, I based the core of my analysis of the new site on that very feature, which they had already promised to deliver. They deployed the new design with much fanfare but without real time status updates.

Betrayed! Betrayed by a press release! There I am, praising a non-existent feature. Like an idiot.

Well, happily my premature praise no longer needs to cause me so much shame: Today Facebook has announced that the real-time reporting is going to occur after all. So the BusinessWeek report won’t be such an embarrassment to me after all.

Of course, this is the second time Facebook has announced this feature before delivering anything. Fool me once…

The Myth of the Ignorant Client

February 9th, 2009

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The Innocent Eye, 1981 Mark Tansey

In the web design consulting business, there’s always been an unspoken assumption that our clients just don’t get the web. I’m sure this is true with many other consulting businesses, but for web consultants this has been particularly true.

And it’s easy to see why: Until recently, it actually was kind of true. Clients used to hire web designers and developers to do something they had no clue how to do themselves. Sometimes they were even desperate, lost in the woods.

Until about 1999 or so, almost all web design projects started from scratch. If someone hired you to build a web site, it was likely that almost nobody on the client side had ever built a web site before. And the few individuals who did have any experience often operated in a culture of ignorance and inexperience, requiring a tangible dumbing-down of the whole client-vendor relationship. Consultants with a few site launches under their belts would have to spend a lot of time explaining to their clients some very basic concepts about the Internet and HTML, or were forced to repeatedly illustrate how the client’s ideas were impossible to implement or would create impossible user experiences.

On the other hand they could also get away with some blatant snake-oil salesmanship and techno razzle-dazzle, and often didn’t have their work closely scrutinized by their clients. God knows how many pre-dotcom-bust web consultancies built thriving businesses whose revenues were possible only by virtue of this expertise disparity.

But around the end of the last decade things started to change. Site designs became site redesigns. One-off static web sites became ongoing dynamic web businesses. Experienced consultants jumped the rails and joined client teams. Clients built up their own internal competencies in all areas of web site strategy and implementation: design, technology, usability, marketing.

By the early 2000s, web services vendors would frequently encounter clients who had more experience working with the web than they did. Now it’s an everyday occurrence.

Today’s clients know as much as we do.* It’s now hard to find a person responsible for a company’s internet strategy who hasn’t been making web sites in one way or another for a decade or more. Sure there is the occasional outlier, people who have landed or kept their jobs despite manifest technological incompetence, but no more so than in any other corporate arenas.

And yet I still regularly hear designers and consultants stereotyping their clients as if it were still 1999, as if they were still dealing with people who had never bought a book online and don’t know how search engines work, much less joined a social network or had their own blog. This is just wrong. This kind of attitude doesn’t help you as a consultant, nor does it help designers and consultancies as a whole. If this sounds like you, I suggest you drop it. You’re making your clients mad and probably coming across as more than a little condescending.

[* Perhaps you noticed the asterisk above. I want to be clear that I am not implying that consultants are irrelevant, or that our clients don’t need us anymore. Naturally clients hire designers precisely because we know things they don’t, because we have experiences, talents, skills, and competencies they lack. And there are huge swaths of corporate culture who are still clueless. It’s our job to be at least one step ahead of our clients (and our peers for that matter, to think about and tackle problems with an eye towards learning lessons that can apply to future challenges and future clients. It’s our job to bring fresh new ideas to our clients. That much has not changed and should not change.

My point, really, is that by assuming your clients are profoundly ignorant about technology and design, you are missing a chance to collaborate with people who may be your peers in a lot of ways, people who often know their own businesses and objectives extremely well. You are missing a chance for a truly harmonious relationship where client and designer bounce ideas off each other to produce greater results than the designer, no matter how visionary they are, could have accomplished on his or her own.]

Tubes for the Sticks

February 2nd, 2009

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In his Time Magazine Person of the Year interview, Barack Obama said “it turns out there’s some spending that has to be done on information technology, for example, that we can do very swiftly.”

If recent speeches by the new President are any sign, I sure hope he’s talking about rural broadband access. Like many others, I don’t think we can be complacent about America’s lagging IT infrastructure, and for a good many reasons.

Some aren’t so sure, however, at least about the rural part of that equation. My friend Adam Greenfield is a well-known advocate for humane connectedness through pervasive urban digital infrastructure (I know “advocate” is not the right word — Adam’s work is equal parts caution and possibility).

From near-term omnipresent wireless broadband to a futuristic cloud of RFID gizmos mediating our social and municipal interactions, the vision of living a seamless networked experience using benevolent technology seems both exciting and inevitable.

And, by all accounts, this will happen most noticeably using the city street as the primary test and launch platform. The urban environment is the easiest and most logical place to implement this vision since the “last mile” (moving information from the big pipes that cross the globe to the little pipes that lead into our homes and mobile devices) will always be an costly obstacle, and since so many people can be reached in a small physical area.

But another friend, David Sleight, opened my eyes to another perspective — the view from the country. Although David is currently a Manhattanite, his family roots are in the woods of upstate New York where for many the idea of getting even regular ol’ wired high speed access to the information superhighway is still an impossibility. David loves the country and would, all things being equal, prefer to live there, but for him urban living is quite simply a necessity for a career in the information and technology economy.

And all things simply aren’t equal.

Millions of Americans still live in rural environments where broadband Internet access is not even an option (except through unreliable and expensive satellite connections). Much of the nation is still unserved by 3G, Edge, or even mobile voice access at all. Living in the country pretty much excludes you from participation in the aforementioned technology economy.

So this is what I hope (and predict) Obama is talking about: Bringing the Internet — the *real* Internet, not the dial-up Web 1.0 of 1998 — to the millions of Americans currently living without it. I’m not just talking about high-bandwidth experiences like Flickr, YouTube, and Hulu. I’m talking about the less-glamourous low-bandwidth experiences that happen every day on the Internet: co-workers exchanging PowerPoint decks, transferring medical records to rural clinics and hospitals, downloading hundreds of emails from friends and family, people debating politics on blogs and message boards, or even just regular everyday surfing through dozens of websites without waiting endlessly for them to load.

Some will argue the current situation isn’t so bad given the disproportionally rural residency of our country when compared to broadband leaders like South Korea, Denmark, or Iceland. Some even argue that people in the country don’t really need or even want broadband access.

I don’t buy either of these arguments. I don’t think we should settle for inequality just because we’re a less urbanized nation than our global competitors. What’s more, I really don’t think people who lack access to technology have any idea about the user experience they are missing. It’s not like we’re talking about force feeding cable TV to the Amish here.

Some, like Adam, might say that people who choose to live in the country have by definition chosen to live a technologically backwards (and, importantly, increasingly unsustainable) existence. That the responsible and ethical choice for any modern human is to live somewhere easily and affordably accessible by wires and roads and mass transit (and food and water), in an economically-efficient and environmentally-benign way — i.e., what cities do best.

I find this argument immensely appealing. But I, too, happen to love oceans, forests, lakes, and mountains almost as much as I love the city. I often entertain a fantasy of living at least part of my life in a beautiful, remote rural setting. Perhaps this fantasy is selfish and wasteful, but I also wonder if ever information technology finally replaces the combustion engine as the primary medium of human economic activity could we not, in fact, flatten this ethical disparity a little and make rural life a little more appealing to those of us who want to leave a slighter carbon footprint?

Want vs. Need

Is supporting rural broadband, then, merely a way to make urbanists’ retirements more luxurious, or to explore an impossible utopian future? Is this a matter of want or need?

I’ve never thought that we should cease to push the boundaries of our science and technology in order to ensure that more down-to-earth and pressing needs are met. We need to find a cure for cancer and land a person on Mars, for example. They’re both noble goals.

And although I am deeply critical of its implementation, I never really opposed the One Laptop Per Child project on principle, nor did I ever think that the money would be better spent directly on food or medicine. We need both experimental and conventional programs.

Broadband for rural America should be seen as a “great work” project, like the Internet itself, whose benefits may take years to be fully realized.

In short, we should be investing in technology for everyone, in cities and provinces. Clearly we should pursue subsidized free public WiFi for densely concentrated urban areas, transit systems, and public facilities — it’s the cheapest way per capita to bring our citizens and our economy to where they inevitably want and need to be. But we should also invest in the likely-far-costlier enterprise of bringing broadband and digital cellular access to people in the country: those who can’t walk to a corner Starbucks, who don’t ride a subway, and who can’t possibly use some cool iPhone app to find a great Korean barbecue only a few blocks away.

Economic Benefits

So why do this? Well, most convincingly there is the economic argument: Can it hurt to have tens of millions more people shopping online, consuming online media, opening vast opportunities for information and education and, most importantly, enabling millions to participate in a future of information-based labor through rurally-situated technology industries, telecommuting and self-employment? Can one argue against having as many people (Americans, if you’re patriotic :-) ) as possible learning to use and navigate what will undoubtedly be the primary medium for any future world economy?

This is a matter of global competitiveness. America has fallen from 4th to 17th in the world in broadband penetration. The US began our critical interstate highway system in the 1950s — 20 years after Germany began building their autobahn network. We shouldn’t once again wait until we are two decades behind to do this.

Social Benefits

Beyond of the plain economics of it, I also can’t help but to advocate this idea as a matter of sociopolitical principal: It does harm to the group psyche to perpetuate a have/have not culture, where one cohort is participating in the emerging cultural and economic hegemony and another is excluded. The free market alone cannot make this happen any more than it could bring about universal education, the interstate highway system, or the Internet. This will take government action.

But it’s more than a simple question of fairness to me. As long as rural America is kept in the slow lane with respect to access to information and culture, the more they will feel isolated and resentful of the mainstream “connected culture”, viewing them, incorrectly, as out of touch elites. They will then, I fear, vote regressively and conservatively. I’ll admit this thinking may be a matter of unjustified faith in certain (liberal) ideals, but I actually believe that exposure to diverse ideas and people, combined with full and equal participation in a healthy economy, produces, in general, increased social tolerance, better education, and cultural and intellectual progress. Wisdom, peace, and prosperity through connectedness.

Perhaps best of all, wouldn’t broadband for the sticks enable an actual reversal of the polarization of our culture, ending the “The Big Sort” phenomenon where conservatives and liberals are increasingly locating themselves in self-segregated homogenous counties. Hell, decent Internet access might make life in the country attractive to snobby urban sophisticates who might otherwise find the boondocks economically and culturally untenable. If I can meet city clients online and connect with city friends online, why do I need to live in the city?

Ultimately if you like to walk to the store to buy food, if you like bright lights and hustle and bustle, if you enjoy bumping into hundreds of interesting and diverse people every day, then no amount of broadband access will draw you from your urban world. You can certainly count me in that camp. But I can’t bring myself to simply write off non-urban America to a life of electronic destitution and information poverty — their deprivation does affect my happiness. We’re all too closely connected to let the digital divide continue to grow.

Innovation, Transformation, Therapy, Practice

January 6th, 2009

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Bruce Nussbaum, BusinessWeek’s editor and blogger on the design and innovation beat, has declared that “‘Innovation’ is Dead” and that “Transformation” is the new “key concept” of 2009.

He correctly observes that the word “innovation” is overused in the business world. This, of course, has been obvious for a long time to a great many people — in particular, I think, among practicing designers. But it’s fascinating to think about what his declaration reveals about the nature of the whole innovation craze Nussbaum helped start.

The conversations around innovation over the past few years have in large part focused on producing innovation where it does not exist. It hasn’t been about innovation itself, but rather about cultivating innovation. It’s been about transforming groups of people who, without clever and forward-thinking leadership, would utterly fail to innovate. The literature, then, is aimed at people who fancy themselves as that same clever and forward-thinking leader.

To those of us whose everyday job is to innovate — e.g., designers — the hype around “innovation” has always seemed a little weird. As if not innovating has ever been an option for a designer. We do this all the time!

So what Nussbaum and the innovation cheerleaders have been talking about all along has not been about how innovative people can be more innovative. It’s been about how to take teams that cannot or will not innovate and getting them to actually come up with new ideas. Which is why, I think, he has chosen to zoom in on “transformation” as the key word. It’s always been about change.

In fact, I would go one step further and posit that what he’s really talking about is therapy. How to take a damaged or under-performing body and build it into something that works. To repair broken methodologies that produce the same-old solutions. To build up capabilities that have atrophied, or that may never have even existed.

The innovation conversation, then, usually begins with this (usually unstated) presumption of dysfunction and failure. You can probably insert a subtitle under most headlines: “How to fix your backward company”. Even Nussbaum’s new “transformation” implies that organizations need to implement radical change just to keep up. But what about organizations who are already keeping up really well? What about organizations that are already leading the way? What relevance does “innovation” and “transformation” have to someone cruising along on the cutting edge?

Transformation is for when you’re doing it wrong. Therapy is for when you’re injured.

But what do you do when you want to really perform?

How do you get to Carnegie Hall?

Practice.

Practice is what athletes and musicians and actors do constantly to stay on the top of their games. And practice is what great designers do. All day every day.

For those of us who are designers, then, the whole innovation conversation often leads us to think about the difference between practicing and managing: A great design leader may or may not practice their craft every day, any more than a great coach or choreographer needs to break a sweat every day. Whether a design leader does hands-on design work, however, isn’t as important as that design leader pushing their team to do that work. Not to talk about innovation, but to actually do design work. If your team isn’t innovating, then chances are they simply aren’t designing enough. Make them design new stuff. Make them practice.

And, of course, there’s talent. Many assume that innovation comes almost exclusively from talented people. I tend to think this way, too. But a great team is a team of great people working together. Innovative people will doubtlessly fail to innovate in the wrong environment. Managing innovation may simply boil down to leading innovative people to practice their craft more, or maybe even simply creating a space for innovative people to thrive on their own. But it most certainly is not about transforming a mediocre team into an effective hive mind.

This goes the same for organizations. You want an innovative organization? Make ‘em design. All the time. Make them practice.

Adversarial Design, Part 3: Arguing the Unarguable

December 18th, 2008

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Debating the merits of competing design ideas is fun and, as I’ve argued in parts one and two, can be extremely productive. But some design disputes are, I think, unanswerable. And it’s important to realize when a debate has crossed over from something you can resolve to something you will never reach any definitive conclusion over. Matters of personal preference, style, and taste.

Any given product or application’s appeal and usability success, or lack thereof, might ultimately come down to each individual user’s personal taste. There is a broad landscape of different approaches to UI and UX design, and the variance often adds up to a question of style — not of simple “good” or “bad” design principles.

The eternal which way to roll the toilet paper controversy, and the more academic terminal serial comma debate both come to mind, where empirical measures of success may indeed be possible but are nonetheless trivial when compared to what different kinds of people actually prefer. If someone likes their toilet paper oriented the “wrong” way, rolling it the “right” way will utterly fail to satisfy them, even if it makes the TP user experience more efficient in every measurable way.

In short, one can decry the very real and plainly egregious usability violations of any particular design decision, and you can even “prove” you’re right in usability testing. But you can’t argue against real users who actually prefer it any more than you can argue with people who prefer boxers over briefs or blue over red.

This doesn’t mean you simply throw up your hands and give up simply because you can’t please everybody. Because guess what? You can never please everybody.
It simply means that in the design process you have to make a choice to make some people happy and other people not so happy. Of course you can give users options or preferences, making life for both groups a little more complicated. Lots of (inelegant and bloated) products do precisely that.

But you can also choose to declare that your product is just for people whose personal idiosyncrasies and tastes are compatible with the product’s nature. And then you simply write off everyone else, letting the market fulfill their needs with a different product. It doesn’t help anyone to be greedy and try to make the same product work for all kinds of people when you are up against factors that cannot ever be decided. Find these factors as early as you can and make those hard decisions, one way or the other.

[tp configuration images by Brian Mathis, whose opinion, by the way, is just plain wrong ;-) ]

Adversarial Design, Part 2: Testing by Discussing

December 17th, 2008

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You can’t really validate or invalidate a design idea just by looking at it and declaring it a success or failure because of some best practice or design heuristic that usually works. You’re just talking about theories. Ultimately, no design disputes can be settled convincingly without making a model and testing it out.

But a theoretical debate about the strengths and weaknesses of a design is a critical first step that design teams must pass through before actually going off and testing their designs. To me, a good design critique is a kind of low fidelity user testing: using our imaginations instead of using a lab and test subjects.

Regarding the inspiration for my previous post, the absurd-looking application “Bulk Rename Utility“, the debate was almost predominantly based on “gut opinions” — albeit by many people with expertise in UI design. And I think that’s great. In my particular gut, I suspected that this app would surprise people and do well in testing. Others felt in their guts (and present compelling arguments, too) that this app would fail miserably in a user test.

What’s great about having this kind of hypothetical discussion at all (especially when the debate might seem to be easily and quickly settled by simply testing the application with real users) is that we learn more about the kinds of things we would need to think about and the questions we should be asking when we actually do test the application. Without debating the options we might not have uncovered (for example) these kinds of questions to ask during testing:

  • Would different types of users react to the app in different ways?
  • Do different apps with the same stated purpose serve different use cases?
  • Is efficiency important, or a feeling of efficiency?
  • Is preventing error of primary importance, or permitting error correction?

Sometimes the expert critiques and gut reactions are so compelling (whether positive or negative) that an experienced designer will know right away that formal user research would be a waste of time. Sometimes it’s just obvious — but only becomes obvious once you’ve thought it through, especially if you’re talked it through with other people.

And, of course, testing can be dead wrong. Seinfeld was famously rejected by test audiences, and finished last in the ratings in its first season.

Then there are the “unknown unknowns” (a Donald Rumsfeld-ism that I think is entirely valid and sensible). There are some design decisions that seem so obvious, and may even test well, but fail miserably because of an completely unforeseen factor in real-world practice. Our goal as designers considering design options is to try to minimize the number of unknown unknowns. And again, the best way to uncover unknown potential problems is to imagine as many of them as possible through lively debate from diverse viewpoints.

Whether you user-test your product or not, there’s no doubt that a lively, opinionated and adversarial discussion about any complex design decision, especially a user experience design decision, can only help the overall product development process.

Adversarial Design, Part 1: Collaboration Through Disagreement

December 16th, 2008

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Disagreeing with Daring Fireball’s John Gruber, as I did two weeks ago, is like walking into a minefield. Although Gruber has a cutting wit, he is thoughtful and respectful when it comes to discussions of technology and design. But when you spar with Gruber, you also step into the ring with his readership, tens of thousands of people who have strong and spirited opinions about design. People not afraid to say what’s on their mind.

It’s eye-opening, to say the least. And not just Daring Fireball’s readers. Any large group of opinions is going to produce surprises. As seen in last week’s post on Lizard People, when you look at the reactions of large groups of people you get a fair share of what Malcolm Gladwell has called “outliers“, folks whose ideas and opinions don’t quite fit in nicely on the map.

Going out on a limb and taking a position on an issue — even if you’re not sure you’re right about it — will always inspire debate. And from the churn of debate, good ideas can emerge. The more churn, the more likely a surprising outlier will emerge.

This is the essence of collaboration.

The only thing that will put a damper on this healthy churn is disrespect. Respect is absolutely essential to fruitful collaboration, especially if you want to glean powerful insights from a lively debate. And respect is multidirectional — in any group there are going to be power dynamics. For example on a blog the blog’s owner has the power of the soapbox (and the moderation toolkit) to suppress or censor debate. And some commenters exploit the power of anonymity, tossing firebombs with no regard for any common objective.

It is the responsibility of all who want to benefit from discussion to do what they can to flatten these power relationships by bending over backwards to respect their collaborators. Those with more power must frequently cede it. Those with less power must not resort to rhetorical violence to assert it.

This also applies in organizations — managers, bosses, and clients often have to relinquish the leverage they posess (the ability to rule by fiat, or to veto at will) if they want their teams to really open up.

Khoi Vinh recently wrote about a project his team at the New York Times has been developing and has just released, called Times Extra. It’s an optional user feature that introduces links to related content on other web sites. It’s a pretty radical idea, guaranteed to ruffle many feathers. Khoi and his team really went out on a limb with this, and they knew it. Khoi described the trepidation they felt (and managed to get over, thankfully) as a kind of “Fear of Design“.

Times Extra is an experiment in modestly redesigning the user experience; whether it’s a success or not is up to you and all of our users. Hopefully enough people will find it useful for us to evolve it further; I don’t think any of us suppose that this is really the last word in how third-party links can be expressed on the site. My point is that, as designers, an aversion to flouting the rules of visual decorum often doesn’t serve us well. Nor for that matter does a fear of failure.

The opposite of fear, of course, is courage. It takes courage to present your design ideas when you are sure you will face criticism. When even you yourself are unsure of the correctness of your idea. Simply put, you will never be a good designer without taking risks.

Team of Rivals

I am extremely pleased with President-Elect Obama’s Lincoln-like “Team of Rivals” approach to building his cabinet. Great ideas simply can not emerge from single-minded groupthink.  Greg Storey sees this as extremely relevant to design collaboration:

The more you live and work around people who rarely present a different viewpoint, the softer your brain gets, the more complacent you become…

I am a big fan not just of permitting multiple perspectives, but mandating it. Forcing yourself to come up with more than one idea. Requiring a team of designers to all contribute multiple low-fidelity solutions before focusing on only one. This is why I love sketching as a formal practice — it permits the creator of an idea to put any single idea aside and work on another one without too much investment (of time or emotional energy).

  • Jerome Ryckborst has a great slideshow describing his company’s “Five Sketches or Else” approach to ideation.
  • Victor Lombardi encourages a breadth-before-depth approach to early-stage concept development.
  • Of course, Apple works this way, too.

Okay, so we’ve got multiple voices and ideas out in the open. How shall we decide which to believe? Next post…