One thing that’s been fun about watching the Presidential and Vice Presidential debates on CNN is that you get to also watch a scrolling EKG-like graph of how viewers are actually responding to what is being shown. The methodology appears to involve a live audience, selected by CNN, to manipulate some sort of control that … Continue reading Graphing the Debates
Using some clever detective work (about which I will say little except that Google was really all I needed), I think I’ve uncovered the master plan behind the Mad Men Alternate Twitterverse that I’ve been enjoying lately. I could be wrong, but here’s my theory of how this all works: First, there are a large … Continue reading Exploring the Alternate Twitterverse
I just found out that @benjamin_spock is following me on Twitter. I’m getting the feeling that I’m being sucked in to an Alternate Twitterverse generated by Mad Men. About two dozen new Twitterers have followed me over the last couple of weeks, and the majority of them have been characters from Mad Men. At first … Continue reading Mad Men’s “Alternate Twitterverse”
As promised, I’m going to begin featuring some of my favorite Mad Men scenes in which Don Draper practices exquisite creative communication. Today’s episode: Lucky Strike. One of the most thrilling parts of my job is pitching our creative ideas to clients, whether it’s when we’re trying to win new business or during the actual … Continue reading The Wisdom of Don Draper, Part 2: It’s Toasted!
Barack Obama’s speech was tremendous. He was strong, forceful, and honest while fighting tooth and nail for most of the fundamentally liberal ideals that I share — arguing them openly instead of filtering or even hiding them as most liberal Democratic candidates have in the past. And in the several places where he strayed from … Continue reading Obama Futurama
Upon a friend’s recommendation, a couple of weeks ago I started following don_draper on Twitter. More precisely, I’m following whoever is Twittering and playing the role of Don Draper, the main character and fictional creative director of a 1960’s Madison Avenue advertising agency on AMC’s critically-acclaimed series Mad Men, now in its second season. What’s … Continue reading The Wisdom of Don Draper
Last.fm‘s announcement that they will be allowing their users to listen to full-length versions of millions of music tracks is one of the final nails in the coffin of the traditional recorded-music industry. Owning music is dead. The new business model for making money in the music industry is simple: Design a better music distribution … Continue reading R.I.P.: Owning Music (1880-2008)
I just watched the latest episode of FRONTLINE, whose title, â€œGrowing Up Onlineâ€œ, pretty much accurately describes the content. The show is excellent, and while Iâ€™m not inclined to share my specific thoughts about the program, I am compelled to show you this screenshot illustrating â€œcyber bullyingâ€.
In today’s Times, I read a story that included a fallacy that I’m pretty fed up of hearing: The accusation that web-based news and journalism is overly brief and shallow, that it caters too much to the short attention spans of ADD-addled youths, and that the web is ushering in a new era of crappy … Continue reading How Deep is your Internet News?
A running theme here at graphpaper.com is the debunking of shoddy research methodologies and junk science used to lend authority to and help guide decisions in the design professions. I want to encourage my readers, and the industry as a whole, to (a) stop being so gullible about the research they hear about in the press, and to (b) stop performing meaningless research themselves. Today’s episode addresses the field of advertising research.