User Research Smoke & Mirrors, Interlude: Data Interpreted Badly

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Here’s a great and succint case study of how user research data can be easily misinterpreted, and a great example about why we should always be suspicious of statistics. The marketing blog at FutureLab (which I do recommend) has a short post today entitled “Study Shows Fear of MySpace Predators is Overblown“. The research paper … Continue reading User Research Smoke & Mirrors, Interlude: Data Interpreted Badly

User Research Smoke & Mirrors, Part 1: Design vs. Science

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Research-based design is a noble and widely-admired approach to building good products, especially in the web design field. Like a great many other user experience design firms, at Behavior we conduct research whenever possible, to whatever degree our clients’ budgets and timelines will allow. Our projects frequently involve usability testing (both lab-based and informal), card-sorting … Continue reading User Research Smoke & Mirrors, Part 1: Design vs. Science

NSA Data Mining 1: If you aren’t against it, then you don’t really understand it.

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The NSA phone records program doesn’t seem quite so bad, at least not when it’s described this way. “Oh what a tangled web we weave, when first we practice to deceive!” – Sir Walter Scott The NSA’s recently-revealed program to scour through and analyze the phone records of millions of normal and innocent Americans is … Continue reading NSA Data Mining 1: If you aren’t against it, then you don’t really understand it.