Celebrity Twitterers

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It looks like big-name real-world celebrities are getting into the Twittering business. In addition to the presidential candidates, lately I’ve seen Al Gore, Lance Armstrong, Britney Spears, and many more. Whenever one of these new Twitter celebs crosses your path, I don’t think you should necessarily accept it at face value. Ask yourself: What is … Continue reading Celebrity Twitterers

Twittering the Election

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Last night was the second U.S. Presidential Debate. One of my favorite new election-based interactive user experiences (in addition to CNN’s approval graphs and CNN’s magic wall) is Twitter’s election.twitter.com. Here’s a sample of what you would have seen during last night’s debate: TechCrunch reviewed this site last week. Here’s their review in its entirety: … Continue reading Twittering the Election

Design Thinking Out Of The Box

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From “The Seduction of the Interface“ Saturday’s New York Times (in the Business section, of course) had an interesting article about “design thinking”. For starters, it included by far the clearest summary of what design thinking is that I’ve ever read, including from all the design thinking leaders: While definitions vary, design thinking usually involves … Continue reading Design Thinking Out Of The Box

Seducing Web 2.0

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Last week I delivered a brand new presentation at the O’Reilly Web 2.0 Expo, right here in New York City, entitled The Seduction of the Innocent: Merchandising in Interactive Product Design. (I’m presenting it again this Friday at the Euro IA Summit in Amsterdam, hopefully with a few enhancements.) The topic itself went through an … Continue reading Seducing Web 2.0

Don’t Design the Box

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What happens when Microsoft’s marketers design the iPod’s box. How, if given a chance, might this thinking have shaped the product itself? There’s a classic [1] product design exercise called “Design the Box” in which a product’s packaging is conceptualized first, before the product itself is designed. The idea is to view the product from … Continue reading Don’t Design the Box

The Wisdom of Don Draper

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Upon a friend’s recommendation, a couple of weeks ago I started following don_draper on Twitter. More precisely, I’m following whoever is Twittering and playing the role of Don Draper, the main character and fictional creative director of a 1960’s Madison Avenue advertising agency on AMC’s critically-acclaimed series Mad Men, now in its second season. What’s … Continue reading The Wisdom of Don Draper

UX of a Salesman

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Running shoes must be usable, but it’s their seductive design that really sells the product. I’ll be delivering a new presentation concept about “merchandising” at the O’Reilly Web 2.0 Expo in New York this September 18th (and again two weeks later in Amsterdam at Euro IA). Not about merchandising as in the design of retail … Continue reading UX of a Salesman