Behavior is Seven!

Today is the seventh anniversary of the incorporation of Behavior, the humble web and user experience design consultancy I helped found in 2001. Happy birthday to us!

My four awesome partners and I started the company in what at the time seemed like the worst possible economic climate to launch a new business. The one-two punch of the dot-com bust and the 9/11 attacks were knocking many companies out, including the company we’d all been working at together for the previous several years. It seems crazy, but it actually made sense to us at the time. In fact, since we all lost our jobs at the collapsing web consulting firm, we almost had no choice but to band together to keep working doing what we loved to do: designing user experiences.

Now that our economy is in recession again (and apparently has been so for a year now), we’re thankful that we honed our business skills in a climate of scarcity (I call it our crucible) rather than a climate of free-flowing venture capital. Over the years and through many changes, this experience has always been immensely valuable to us.

In this season of giving thanks, I want to thank all the talented people who have worked with us over these seven years, and who continue to work with us today. Without you, of course, we wouldn’t be here at all. Cheers!