I am going to be speaking today, June 17th, at the OMMA Publish conference here in New York City, on a panel entitled “Optimizing for Performance: Adding Value to Your Site”. OMMA is focused on online media marketing and advertising, publishing several trade magazines and sponsoring several conferences each year in these areas.
My panel will discuss the seemingly straightforward topic of making media sites more engaging and (critically) more profitable. The session will cover the spectrum from tactical solutions — new features that increase stickiness and page views — to strategic solutions that fundamentally change what your media web site can be for the audience and users.
And then, of course, there is the middle ground between tactics and strategy, the recognition that all of the little things we do to improve the user experience and to delight the user actually add up to a strong overall brand experience.
This is my first conference in which I am not speaking to an audience composed almost exclusively of design professionals. While there will certainly be peers and colleauges in this conference, many of the attendees will be members of that elite, special class of individual I call potential clients. I’m usually a pretty good pitch man, so I think this will be fun.