The New York Metropolitan Transportation Authority (the people who run the subways) have done a test installation of a new feature to help riders orient themselves as they exit our often-labyrinthine subway stations. They’re placing sidewalk-level signage to tell riders which way is north and indicating which direction the nearest streets and avenues can be found. The Times has the full story today, and I’ve copied their photo here.
I think these are great. Despite what many New Yorkers will claim, we all get disoriented when we exit subway stations in neighborhoods we are unfamiliar with, and often it takes a minute or two to figure out exactly which way is north. (This has, by the way, gotten a lot harder since we lost the World Trade Center as a landmark).
I like two things about these orientation medallions:
- They make a relatively high estimation of people’s knowledge of New York City geography. I don’t have any data to back this up, but based on the truly abysmal performance by Americans in general at reading maps, I’m not confident that many people, even in New York, are cartographically literate enough to even know north from west. Such people would certainly find these medallions somewhat hard to use. Designers and urban planners commonly design for the lowest common denominator of their user base, or at best they aim for features that are understood by and useful for a solid majority of their users, and as a result they don’t build features for the slightly-more advanced users of their systems. So cheers to the MTA for trying something that will clearly help those riders who already have a good general understanding of New York’s lay of the land. Who knows, the medallions may even have the happy side effect of educating the commuters who don’t quite get it.
- I really dig the nice touch of deliberately making the compass a little bit inaccurate in order to conform with the average New Yorker’s mental model of the city. You see, the long slender island of Manhattan is not actually oriented directly north to south. The island and its avenues actually run a little more north-north-easterly, rotated slightly away from the true N-S axis. But most people think of uptown as due north, so that’s how the MTA oriented the compass directions and the street IDs. No hobgoblins of foolish consistency here.
Also, it’s delightfully surprising to me that this idea was originally proposed by a regular New Yorker, and the city somehow made it happen. Nice job.