“Simple is Best” is the motto of Jinbei Yamada, founder of Japanese bicycle maker Arrow Bicycles. I love this motto for its elegant phrasing, completely devoid of pretention and utterly consistent with its own meaning. There is no false dichotomy of “form versus function” to drive a pointless wedge between functional and decorative simplicity and pure visual design elegance. Who needs ten complicated laws when one law sums it up so well?
Arrow makes less than 1,000 bikes per year, and most of them are custom-ordered to some degree. As for the bikes themselves, I’ve not had the pleasure of seeing or riding one, but they look lovely. There are no logos to be seen, either, which is something I deeply appreciate.